Interactive Agency at a higher standard SXO

It’s a bit challenging for us to answer this question objectively, but it seems that the best direction to look is in its natural environment – the internet. Often in many industries, the saying goes, “the cobbler’s children have no shoes.” But can we seriously consider someone who wants to teach others how to make money using the many opportunities the internet provides, yet can’t ensure the proper visibility of their own website in Google search results? They may emphasize the importance of social media in reaching customers, yet their own social media activity is limited to sending holiday greetings twice a year. They may state the commonplace notion that a website is a company’s business card in the digital world, while their own website is plagued by a poor, amateurish design. The conclusion seems clear: an interactive agency must be visible on the internet. This visibility should not only come from a well-designed website but also from utilizing all available channels, such as achieving high rankings for important keywords, maintaining up-to-date profiles on social media, active participation in online forums, and a track record of successful projects. Presence in various content formats, not just in written content but also in video and audio, is crucial. All these elements together define an interactive agency as a trustworthy partner capable of meeting the commitments made to its clients.