Marketing consulting for B2B, B2C, and E-Commerce
Marketing consulting for B2B, B2C, and E-Commerce
For whom and for what purpose is marketing consulting?
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For companies and businesses operating in B2B
Yes, most B2B transactions are closed in the ‘real world,’ but does this mean digital marketing isn’t for B2B? Of course not. Through digital efforts, with the right strategy, you can persuade a customer to choose your product or service. By using a multi-stage funnel, you can design recipient education so that, by the end, in contact with, for example, a Sales Representative, they already have trust in the product/service and your company. This is just the beginning of the possibilities…
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For E-Commerce and B2C
If you have an e-commerce platform, use SEO activities, occasionally ads, supported by traffic from marketplaces like Ceneo or Allegro… that’s just the tip of the iceberg. Ahead of you are marketing automation solutions (dedicated to stores and e-commerce), RTB platforms, email similar audiences, cart recovery tools, integrators
About the initial analysis, the first step towards growth...
Just as no self-respecting pianist sits at the instrument without familiarizing themselves with the sheet music, and no doctor makes a diagnosis, let alone suggests treatment, without examining the patient, we don’t offer solutions based on a mere ‘glance’ at the business.
In the process…
Tell us about your business, we'll tell you about the possibilities...
What do we examine during the initial analysis?
1. Needs and Goals Assessment
We begin the process by examining the company's business model, market position, and evaluating the current touchpoints of the brand with customers. We will discuss your past activities, the structure of your marketing funnel, what worked, and what didn't.
2. Target Audience Analysis
We will define your target audience to whom the marketing message will be directed. We will analyze demographic, geographic, and behavioral data to select appropriate outreach channels in subsequent stages.
3. UX/UI Website Analysis
We will assess the website from a user perspective, identify potential issues users might encounter, and pinpoint areas for improvement to ensure the website has a clear structure, intuitive navigation, and a clear message. The better the user experience, the lower the bounce rate.
4. Traffic Acquisition Channels Analysis
We will investigate where your customers are coming from, which channels yield more conversions, and which ones underperform, to suggest channels tailored to your target audience.
5. Analysis of Utilized Marketing Tools
We will analyze the tools you have used so far, what insights you have gathered from them, and how they have aided your marketing decision-making.
6. Website Loading Speed Evaluation
We offer expert suggestions for improvements based on various tools. Google PageSpeed will serve as a benchmark. The factors considered by this tool increasingly impact search engine ranking positions (SERPs).
7. Content Marketing Analysis
We will analyze your existing content to provide solutions for its development and guidelines for text and distribution.
8. Assessment of the Marketing Competencies of the Current Team
We will engage with your team (if you have one) regarding their actions, tool operation, and their marketing knowledge.
9. Google Search Console Data Analysis
Google Search Console is essentially the only channel of dialogue between Google and domain owners. It is the only area where you can be heard, and the only place where Google provides domain owners with suggestions for improvements.
10. Google Analytics Analysis
Google Analytics statistics encompass more than just metrics showing how many people visit your website. They provide a wealth of data to inform your business decisions.
What is the course of the analysis, and what do I end up with in the end?
The entire initial consultation process can be divided into three main elements. The first of these involves meetings and interviews with individuals involved in marketing activities, including the owner, managers, those responsible for marketing/sales activities, and the technical part of the team responsible for maintaining and/or developing the website. The next element is analytical work with the provided data, such as GSC or GA, and conceptual work. The final element is a summary meeting during which the elements listed below are discussed. The entire process is completed within eight hours.
Framework guidelines for actions and tasks to implement
The outcome of marketing consulting will be the identification of the most critical actions and tasks that will require planning and implementation by a competent team in subsequent steps.
Identification of specific marketing tools
Depending on the conclusions of the initial analysis, we suggest specific tools to assist in task execution, such as marketing automation, cart recovery in e-commerce, or prospecting processes in B2B.
Indication of optimal outreach channels
We will present an estimated time for the targeted keywords to reach the top ten results on Google under two resource engagement scenarios.
Estimation of implementation costs and timeframes
Of course, at this stage, these will be estimates, but they will give you an overview of what will happen next, from designing the entire process through team selection, task allocation, accounting, and finally, evaluating the results.
You decide what happens next...
After the marketing advisory process / initial consultation, you now have precise guidelines for necessary actions. You can decide on your own whether you want to implement them with your own effort, using the company's internal resources 'in-house,' or delegate them to us - if you trust our competence. One thing remains constant - you know the direction to follow.
Who will be our consultant?
Personal competencies
For over 10 years, I have been supporting companies in their expansion in the online space, expanding sales into new markets, and deeper penetration into existing ones. Brands I have created have implemented projects for companies such as Almatur, Telefonika Kable, Schneider Electric, TSR, Axell Group, Gerlach, Ciarko, and many, many more. Privately, a big fan of new technologies 🙂
Sebastian Kardyś
Digital Marketing Consultant
Marketing consultancy
Marketing consultations - what do they bring to my business?
In short, marketing consultancy is a broader perspective provided by marketing specialists. It’s a new perspective they bring along with their own experience and competencies. Effectively implemented marketing consultancy provides you with knowledge about what elements are necessary to attract more customers, in what timeframe these elements should be implemented, and what the cost of their implementation will be.
Without a well-thought-out marketing strategy, you can almost be certain of wasting finances and time on work that won’t translate into the expected results. Regardless of the size of your company, marketing consultancy supports the growing trend of sales opportunities. This is how marketing activities influence how your products or services are perceived by their audience.
Marketing consultancy helps you understand who your customer is and what they expect from your products or services. This element is fundamental in planning a marketing strategy that effectively contributes to the growth of your company’s profits.
What effect have we achieved on our own...
FAQ
Most frequently asked questions about marketing consultancy
The cost of the initial consultation is the result of the hourly rate and the time dedicated to the consultation. The process of the initial consultation in marketing consultancy can last from 4 to 16 hours, typically completed within 8 hours divided into 3 stages.
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The first stage involves discussions/interviews with the owner and individuals involved in marketing work, and potentially contacting the customer if applicable.
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The second stage involves the analysis of provided data, such as reports from any ad campaigns, analysis of data from Google Analytics and Google Search Console, the technological stack of the solutions used, and the preparation of guideline documentation. It’s best if this data is already available by the first stage.
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The third stage is a summary meeting.
