SEO Positioning – An Effective Way to Boost Sales? Prices, Effectiveness…

|Website Positioning Step by Step

Whether you decide to handle SEO on your own or entrust this service to an agency or specialist, in every case, you should take a moment to understand the entire process. This will make controlling an external company and achieving high positions in Google much easier.

Step I – Time for SEO Strategy

The first step that directly influences whether website positioning will be successful is, of course, the strategy. Without a good plan, success is simply impossible. What’s included in an effective website positioning plan? Industry analysis, competitor actions, understanding potential customers, and setting goals. You need to think about what you really want to achieve through investing in website positioning before moving on to the next step.

Step II – Determining Keywords

The second very important step, which in a way is also linked to planning, is, of course, keyword analysis. Specialized tools are used for this purpose (e.g., Keyword Planner and other tools we described in another part of this guide) to create a vast collection of keywords and then make selections and match keywords to subpages. Only then can you move on to the next step.

Step III – On-Site Positioning

Before you start positioning your website, you must prepare it properly. Therefore, the next step in effective positioning is optimizing the website. A website prepared for SEO actions results in:

• You’ll see the effects of website positioning faster,
• Google will display your website higher on the search results list,
• The website will load faster and be better suited to users, etc.

On-site positioning, which is the optimization of the website, involves aspects such as improving page loading speed, optimizing on-page content to include keywords, and optimizing images. It is also crucial to adapt the website for mobile devices to ensure that the website always displays correctly and is functional.

In addition, internal linking plays a significant role in website positioning. This allows users who land on your website to navigate from one subpage to another naturally. This will keep them on your website for a longer time, which is an additional advantage recognized by Google.

Today, it is also essential to consider website architecture, font size, matching colors, navigation, and high-quality graphics. All of these factors affect User Experience (UX), which Google is placing increasing emphasis on in search results. However, most importantly, it will encourage users who visit your website to make a purchase, contact you, or initiate B2B collaboration.

Step IV – Off-Site Positioning

When website optimization is complete, you can proceed to the next step, which is off-site website positioning. Link building, or external linking, plays a significant role here.

Your website’s URL should be shared in various places on the internet, as it signifies its value to users. In theory, this is the case, but in practice, link building is hard work that requires thoughtful action to be effective without risking Google penalties.

Gaining links may involve guest article publication on friendly blogs, managing social media, adding your site to a directory of websites, creating a Google My Business listing, or adding articles with links on thematically related websites. Well-thought-out and regular action is the key to ensuring that website positioning provides faster benefits.

Step V – Measuring Results and Responding

Website positioning also involves analysis and drawing conclusions to a large extent. There is no one recipe that guarantees expected results in every case. Therefore, it’s essential to monitor your positions on Google and check which actions provide the best results. Experience gained while working on website positioning typically plays a decisive role.

|How to Achieve the First Place in Google Search Results?

Now that you know the fundamental steps of website positioning, you’re probably wondering how to achieve the first place in search results. After all, your greatest chance of a user choosing to visit your website is when it ranks 1-3. Over 60% of users decide to visit a website in the top 3 positions. Beyond that, the chances of someone reaching your offer or article significantly decrease. That’s why effective SEO is so important.

Website positioning is a long-term process, and you can’t reach the top 3 within a week or two. The effort put into accomplishing the specific tasks defined in the SEO strategy will undoubtedly pay off.

So, what is effective website positioning that genuinely allows you to achieve a high placement on Google? Above all, it must be based on perseverance in action, some flexibility, and the following activities:

• finding low or moderately competitive keywords with a high number of views,
• adding the website to Google Search Console and Google Analytics,
• optimizing the website according to the current Google algorithm,
• regularly maintaining a company blog using the so-called long tail keywords,
• content optimization – adding meta tags, H1-H6 headers, ensuring unique and valuable content,
• creating a responsive website that maintains quality on mobile devices,
• performing SEO audits,
• consistently acquiring valuable backlinks, it’s necessary to spread this task over more days, gradual and consistent action is much better than quick action,
• creating a Google My Business listing,
• optimizing graphics and ensuring their high quality – graphics should have keywords in the ALT description,
• the website should have an SSL certificate to increase data security,
• adding valuable links to articles and offers on social media,
• investing in creating a Google Ads campaign and connecting it with SEO,
• improving website loading speed.

|10 Tools Helpful in Website Positioning

During website positioning, specialists use many useful tools. These tools allow for a detailed understanding of the website, competitor analysis, and the keywords used. It’s worth noting that some of the most advanced solutions are available for free, allowing you to check how they work independently.

Google Search Console

Google Search Console is a completely free tool that provides a wealth of valuable information about the state of your website, visibility, and presence in Google’s index. With this valuable data, you can begin website positioning. It’s worth noting that Google Search Console will even show you the queries for which your website appears in search results.

All you need to do is manually add your website to GSC, and then you’ll be able to access all the information provided by this tool. During website positioning, it’s important to check the queries that visitors are entering to find your website, as well as the average search engine ranking for those keywords.

Google Analytics

Another free solution useful during website positioning is Google Analytics, which is used to gather information about the traffic on your website. With the help of this tool, you can find out where users are coming from to access your website.

This way, you’ll not only determine if website positioning is yielding the expected results, but you’ll also examine the percentage distribution of traffic. You can also analyze organic traffic over several years, months, and even weeks. This allows you to see the progress that website positioning provides.

Senuto

Now it’s time for a paid solution, which is Senuto. This tool is widely used by professional SEOs because it not only allows you to analyze a website’s visibility on Google but also makes it easier to track rankings. Additionally, it provides a rich database of keywords. This set of data will undoubtedly facilitate website positioning and allow you to analyze the results of your work in a clear and understandable way.

The keyword-related option is truly extensive. With it, you can not only find suitable phrases but also related keywords, questions, and groups that are helpful when building the thematic scope of a specific article.

Semstorm

Another useful, professional, and paid tool for website positioning is Semstorm. Its functionality is similar to Senuto. With this solution, you can check your website’s current visibility and determine the number of keywords used.

In Senuto, the Suggester is highly developed, serving to find keywords. You can easily find relevant keywords, use the topic generator, where questions and issues are saved – be sure to use them in your company blog articles.

SurferSEO

Intuitive and highly readable, SurferSEO offers just a few examples of its advantages. This tool, like the previous two, is paid. With its help, you will gain a lot of valuable information to assist in website positioning. Moreover, all you need to do is enter your chosen keyword, and the algorithms will automatically analyze various elements on competitive websites.

You will receive the data in the form of lists, charts, and tables. This format is user-friendly and makes drawing relevant conclusions even easier.

SurferSEO will show you the ideal text length, keyword density, the number of headings and images to make your content competitive and, most importantly, gain recognition from Google’s algorithms.

Ahrefs

Ahrefs is one of the most powerful tools for analyzing the backlink profile of a specific website. This tool’s functionality can cover the entire website as well as individual subpages. Ahrefs is particularly useful when researching the backlink profile of your own website and those of your competitors.

PageSpeed Insights

Another free tool from Google is PageSpeed Insights. How does it come in handy during website positioning? With its help, you can assess the loading speed of your website. This is a crucial factor that affects your website’s ranking in search results, especially in the context of using mobile devices while browsing the web.

The received data is evaluated on a scale from 1 to 100 for mobile devices and computers. You will also receive information about the loading speed of individual resources and useful tips on improving page loading speed.

Screaming Frog SEO Spider

Want to analyze on-site factors? In that case, when positioning a website, use the Screaming Frog SEO Spider tool. It allows you to easily examine meta tags and first and second-level headers.

Ubersuggest

Ubersuggest is a free tool that is helpful for website positioning, known for its intuitive interface and access to clear information. With its help, you can analyze specific keywords from various categories, including the internet, news, images, or shopping in the Google search engine.

It’s worth noting that in the free version, you can only analyze three keywords. However, the data you obtain is a valuable source of ideas that you can use for your blog, website, or even when creating content for YouTube.

Majestic

Just a few years ago, Majestic was the most popular tool for analyzing backlinks leading to a website. What does this solution provide you with? First and foremost, you can check the source of the links, not only for your website but also for your competitors.

Majestic is widely used in website positioning for Google search results because it is user-friendly. The interface is understandable even to people who are not familiar with SEO. As a result, working with it is enjoyable and significantly faster.

|What Is Local SEO?

Local SEO aims to increase a business’s visibility on the web. However, in this case, the target audience and the selection of the right keywords are crucial. In the case of local SEO, you want to reach people interested in a specific service or product in a particular region.

It could be a street, district, city, or province. Typically, phrases with city names are chosen because they provide the best visibility in local search results.

It’s worth noting that, in addition to the correct keywords, local SEO also emphasizes the importance of a Google My Business listing. With its help, even when a user doesn’t specify a city, geolocation will direct them to your website.

Why Use Local Website Positioning?

Local SEO is a marketing strategy that allows you to reach an even broader audience, enabling you to earn more money. Additionally, it provides numerous tangible benefits, making it an appealing method for website positioning.

• It’s worth noting that many keywords related to a specific region do not have as much competition as general keywords. This means that running an advertising campaign has a smaller impact on a company’s budget. Many experts even consider it the cheapest way to promote a brand, both online and offline.
• Less competition for certain regions can lead to better results. As a result, you will achieve a high position on Google for specific phrases, enhancing your online visibility and attracting new customers. After all, users are most likely to visit websites in the Top 10 Google search results.
• Local SEO also contributes to building a brand’s positive reputation on Google. A high position is associated with prestige, and reputable businesses are more trusted, which significantly impacts sales results.
• Lower competition in some regions means that you can enjoy a high Google ranking for even longer. Although it’s not a rule, as keywords related to major cities like Warsaw, Wrocław, or Poznań are becoming increasingly challenging to rank for, many medium and small cities offer more stable placements and less competition.

Who Is Local Website Positioning For?

First and foremost, it’s worth considering local SEO if you want to combine brick-and-mortar sales with an online presence. You can also benefit from local SEO if you aim to promote your services. This is precisely why mechanics, hair salons, electricians, and plumbers create their websites.

After all, they won’t be providing their services online, but they will gain a modern business card. When combined with the right keywords, such as “cosmetologist Poznań,” you will undoubtedly reach new audiences. Just remember to choose relevant keywords.

It’s essential to note that while general keywords aim to reach a broader audience, local SEO is highly effective. Google’s statistics show that approximately 78% of users who search for local keywords eventually make a purchase. As a result, a significant majority of potential customers indeed convert.

|Who Should Invest in Website Positioning?

You can already see the numerous benefits that SEO provides and how this complex process works. You might now be wondering whether SEO will be worthwhile for you. The answer is simple – yes, it will be. In reality, no matter which industry you are in, you can gain a lot from investing in SEO.

Why? Because either your competition is already working seriously to become a leader in Google’s search results, or they will decide to do so shortly. Join this exciting race.

Discover which groups most frequently choose to position their websites on Google:

Online Stores

The e-commerce industry is continually growing, and as a result, competition is increasing. Since more and more people are opting for online shopping, it’s worth trying to outperform your competitors and ensure that your offer appears at the top of search results.

What does the positioning of an online store involve? On the one hand, it’s about building domain authority through reasonable link building. However, it’s primarily about optimizing content on the website. Pay particular attention to keyword analysis and the addition of content as category descriptions, and in some cases, product descriptions.

Competition here is lower, so you can quickly and easily achieve top positions in Google.

Freelancers and Specialists

Are you specialized in website development or designing graphics for social media? Freelancers and specialists in various fields should also consider investing in SEO.

High positions in Google’s organic search results can help you acquire new clients and increase your chances of growing your business. Furthermore, freelancers benefit from investing in SEO because it emphasizes their credibility, builds trust, and allows them to establish themselves as experts, especially through the use of the long tail.

Service Companies

Another group of businesses that are increasingly choosing to invest in website positioning are service providers. With high Google rankings, they can effectively showcase their offerings, stand out from the competition, and become leaders in their chosen region, Poland, or even abroad.

Many service companies opt for local SEO, primarily because they typically operate within a specific area, although there are exceptions, of course.

Modern Internet users, when in need of services like a hairdresser, mechanic, or IT specialist, primarily search for them in their nearest vicinity to their place of residence. They usually initiate their search using Google’s search engine. There, they input phrases such as “mechanic + the name of their city” to find addresses, price lists, contact information, and reviews about the professionals they seek.

Therefore, you should also harness the power of SEO and become the primary service provider in your local area and industry.

Wholesalers

Another group of companies that readily invest in website positioning are wholesalers. Since more and more people are opening their online stores, they need sources from which they can purchase goods.

This growing need makes advertising on Google a necessity to stay ahead of the competition and gain new customers. Of course, SEO for wholesalers differs from that for online stores. If you have a wholesale business, be sure to get in touch with us, and we’ll help you acquire new business partners through Google search.

Manufacturers

It’s essential not to forget that manufacturers are also increasingly opening websites to promote their offers. This applies to various industries, from manufacturing and industrial sectors to furniture and electronics. In this case, it’s profitable to focus on website positioning not only in Poland but, if possible, expand your business internationally.

For this purpose, it’s valuable not only to translate your website into other languages but also to opt for website positioning in other countries. Independent action can be particularly challenging here because it requires an understanding of the foreign competition and the local methods to achieve high rankings on Google. Therefore, it’s much more worthwhile to trust SEO agencies that can handle website positioning for you.

Public Figures, Celebrities, Etc.

Don’t forget that website positioning is an excellent way to improve your image, demonstrate your experience and competence. SEO PR is a field that can make your personal brand strong, so when users search for your name, brand name, or company name, they’ll immediately learn the best about you.

Controlling searches related to your name, brand, or company name is crucial because it influences the trust of potential customers or business partners. Therefore, not only public figures, music or film stars decide to invest in this type of website positioning but also small and medium-sized business owners who want to be recognized as experts in their fields.

|Who Should You Entrust with Website SEO?

You already know the many benefits of website SEO. Now, let’s consider who should handle it. You have several options, each with its own costs, your level of involvement, and the stability of the results obtained. Let’s explore the advantages and disadvantages of each option!

Freelancer

An increasing number of freelancers specialize in website SEO. Do you know the advantages of this solution? Firstly, you can expect fully customized collaboration. You also receive good support, and you have direct contact with the person responsible for your website.

Moreover, a specialist working independently typically fully engages in the success of each project, which is related to the need to gain positive reviews. Quality matters more than quantity in this case. Furthermore, a freelancer cannot handle as many clients as an SEO agency can, which can lead to a more personalized approach. One of the advantages of this solution is that the price is usually somewhat lower because the freelancer takes a smaller commission.

What are the drawbacks of hiring a freelancer for SEO? The most significant one is the limited range of services. A person who manages SEO alone cannot perform all tasks to the same extent as a whole team of specialists. It may also take longer to see the effects of some actions.

SEO Agency

Undoubtedly, the most popular choice is hiring an SEO agency that specializes in website positioning. You’ll find many such specialists on the market, with the best of them providing a wide range of services. This means that a single company is responsible for all online marketing activities.

Wondering what the benefits of employing an SEO agency are? One of the most important advantages is the easy accessibility of services and the ability to find a tailored offer. In addition, an agency has far greater resources than a freelancer. After all, an entire team of specialists manages a single project. Each team member possesses a wealth of knowledge in a specific area, providing confidence that tasks will be carried out exceptionally well.

It’s worth noting that if necessary, an SEO agency can allocate more resources to a specific project. Therefore, you don’t have to worry about delays. Additionally, these types of companies use modern tools that deliver even more effective results. In most cases, a team of individuals is also associated with faster and more efficient website positioning.

As for the disadvantages, it’s essential to point out that collaboration with an agency usually requires a larger budget compared to a freelancer. Furthermore, you communicate with an account manager rather than directly with the person responsible for a particular task.

DIY SEO

You can also start SEO for your online store or website on your own. However, remember that you need at least a basic understanding of the subject. This way, you’ll avoid duplicate content, errors, and activities considered black hat SEO. Typically, individuals who already have experience in this area or have worked in the industry or know someone willing to help decide to choose this option.

“Of course, such a solution has several advantages. First and foremost, you can save a lot of money because you only pay for the use of individual tools and advertising campaigns. In addition, you have a clear understanding of the actions being taken and the results they produce.

However, managing SEO on your own also comes with many drawbacks. SEO requires consistency, so if you don’t dedicate a substantial number of hours to performing various tasks, it will be challenging to achieve the desired results. Competing with websites where SEO is handled by an SEO agency will be practically impossible. It’s essential to note that self-managing SEO without specialized knowledge carries significant risks. Instead of achieving a high position on Google, you might even receive a Google penalty.

|How Long Does Website SEO Take?

Website SEO requires regularity and adherence to Google’s guidelines. Moreover, it is a long-term process, so you must be patient. That’s why you may not see results until several months later.

Although significant changes may be noticed more quickly by Google’s robots, a stable improvement in visibility will take longer to achieve. Typically, results become visible after 2 to 6 months. The timeline depends on the methods you use, such as a blog article requiring at least 5-7 months for positive results to appear, especially for keywords with medium competitiveness.

If you’re still wondering how long website SEO takes, pay attention to the factors influencing the speed of SEO results.

• Industry competitiveness: If you operate in a highly competitive industry, it will be more challenging to secure a high position on Google. This also affects the time required for SEO. More work, larger investments, and consistency are necessary. Only this combination will ensure stable results.
• Website size: Small local businesses can usually secure a high position on Google more quickly. This differs for larger websites with multiple subpages. Intensive work on content optimization, menu reconstruction, preparation of new texts, and external actions is necessary in such cases.
• SEO team: A team of experts can expedite increased online visibility. Especially when the team consists of not only SEO specialists but also copywriters who focus on content.
• On-site activities: If your website has never been optimized for SEO before, you need to start from scratch. Making changes within the website takes at least a few days. In the case of large websites, it can sometimes take several months. This significantly affects the time required for website SEO. Therefore, the website’s status, the presence of titles, alt attributes, and the use of appropriate keywords have a significant impact on the duration of SEO.
• Domain age and history: Older domains can be SEO-optimized more quickly compared to new ones. However, there is one exception: these websites must have a good history. If negative SEO practices were used in the past, achieving positive results will be very challenging and, most importantly, will require a significant amount of time.

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If you’re looking for faster results, it’s worth combining website SEO with PPC advertising, such as Google Ads. While this method of promotion is not long-lasting, it can effectively encourage visitors to specific subpages or prompt them to purchase particular products.

|Is Website SEO Worth It? Summary

For years, our SEO agency has been assisting small, medium, and large businesses in conquering Google’s search results. We initiate website SEO with an SEO audit and then create a comprehensive SEO strategy. We believe this is the key to achieving high Google rankings.

So far, numerous companies have trusted us, and we have gained experience in various industries, from e-commerce to construction, marketing, transportation, and many others. We approach each website and business individually, helping us consistently improve our effectiveness.

We created this guide to provide you with a practical understanding of what website SEO entails and the numerous benefits it offers. You may have been wondering whether it’s still worth investing in SEO, considering that it involves significant costs, and competition can be fierce in some industries.

The answer is straightforward: investing in SEO and paying for website SEO is even more rewarding. Other companies may either reduce their promotional efforts or increase their spending on SEO. Therefore, you cannot afford to fall behind.

Today, SEO is not just one of the options for acquiring customers, selling online, establishing expertise, and expanding reach – it is an absolute necessity and the only way to start selling online and growing your business.

Contact us and don’t waste any more time. Your competition is not standing still, and financial goals won’t fulfill themselves.

Brand Recognition and Building Trust

When you ensure that your website is more visible on the internet, you gain more than just increased sales. You build your brand’s image, making it discoverable by new customers.

Furthermore, through internet marketing – including SEO, social media activity, creating optimized content, and more – you gain the perfect opportunity to attract additional users. They, in turn, provide feedback on your collaboration or offerings, publish reviews, and even become part of your brand’s engaged community.

All of this is currently the key to increasing both your reach and establishing a stable, modern, and successful brand. Online promotion also helps your company become an industry leader, even if the competition has been present in the market longer and offers a more extensive range of services.

Expert Image

Today, the vast majority of users turn to Google when performing daily tasks, shopping, searching for service providers, or even keeping an eye on the competition. Thus, through optimization and SEO positioning, you can ensure that customers reach you.

Share your knowledge, gain new links, add optimized content on social media and your company’s blog to stay in constant contact with your audience and build their trust. Google highly values websites equipped with high-quality, user-friendly content.

Flexible customer acquisition costs, high conversion rates, reaching local customers, and targeting specific groups – these are just some of the benefits of optimizing and positioning websites. Plus, you can also study your competition’s actions to determine if they are profitable for your business as well.

Don’t ignore the power of SEO, content, and strong backlinks. When your website’s development on the internet and your company’s growth in a specific region or even nationwide or globally are truly important to you, you’ll see how much you and your business can gain when you entrust us with SEO positioning. Our SEO agency will gladly help you create an SEO strategy that will transform your business’s fate.”