Creating
Websites
Creating
Websites
A website - Your own place on the web. What does the process of creating websites in Katowice look like?
A website - Your own place on the web.
What are websites?
Responsiveness
Each year, the number of mobile devices continues to grow. Thanks to responsiveness, your website will adapt to the screen on which it is displayed, making it easier to browse the content, even on a small smartphone screen.
Optimization
This is a crucial feature of every website. It may not be visible to users, but it allows achieving a high position in Google search results.
CMS
The content management system must be simple and intuitive to easily update your website. We will select and customize a CMS to fit your needs.
Discuss your idea with us.
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Why does your business need a
really good website?
Brand recognition
Brand Recognition – Your potential customer is likely to search the web for information about your company. It’s worth providing them with this information in an aesthetic and accessible form.
Trust
Trust – Internet users treat information found online with a high degree of trust. If your website looks good, it will certainly help you achieve some of your business goals.
Presentation of the offer
Presentation of the Offer – Allow the customer to get to know you before they call or visit your company. Browsing the web is a significant part of the purchasing journey for many users.
Image creation
Image Creation – Additional website elements, such as a blog, allow for building a positive image of your business.
Stages of Creating a Website
Analysis
Gathering necessary information about the appearance and functionality of the website
Valuation
Initial project estimate
Project Presentation
Creating an initial graphic design project and presenting it to the client
Agreement Signing
Signing a contract along with project guidelines form
Website Implementation
Creating a website following the client’s guidelines and making adjustments
Project Finalization
Delivering the final project
Selected clients
Additional information
Are you wondering how to make your website visible to potential customers or prospects? Are you investing in online advertising but feel like you're burning through your marketing budget, with no expected results? Maybe it's time to create a modern, responsive, aesthetically pleasing, and functional website that will become the online face of your business? Read our comprehensive guide on how to approach web design and the benefits you'll receive from website optimization.
- Website Optimization – Your Business Can’t Do Without a Good Website
- Online Marketing in the Era of Social Media – Does It Make Sense?
- Website Design and Optimization – What Makes a Good Website?
- UX Is the Key (UX – User Experience)
- WordPress, Joomla, and Other CMS Systems – What Are They About?
- Which CMS System Is Right for Your Case?
- Hosting and Domain – Don’t Underestimate Them!
- How to Wisely Choose a Website Domain?
- Choosing Hosting – What to Pay Attention To?
- What Is SEO All About, and How Do Google’s Algorithms Work?
- Website Optimization in Katowice – Why Is It Important?
- What Influences Local Search Rankings?
- Technical Website Optimization and the SEO Process – How to Optimize a Website?
- Looking for an SEO Agency? It’s Worth Optimizing Your Website and Outsourcing an SEO Audit to Professionals
- Join Us in Cooperation. Get Actions Tailored to Customer Needs!
Your business won't do without a good website.
Competition in almost every industry is increasing year by year. A free market and universal access to information mean that consumers now seek products and services almost exclusively through the Internet, which is why positioning websites becomes important.
The digital transformation, for example, in the Google search engine, has also been accelerated by the pandemic, which has motivated even businesses that were skeptical about the Internet to create their own website and meet customer expectations.
Websites are currently the foundation of a company’s online presence and, in most cases, also the center of its online activities. Why your business can’t do without internet marketing now, and add to that effective SEO?
Order a website audit!
Let’s start with one of the most important issues. With a website, you will be able to effectively reach your customers – regardless of whether they are consumers in the B2C market or B2B business customers. Nowadays, everyone looks for solutions through the Internet and organic search results, which is why it is worth using a professional SEO agency (search engine optimization).
A website will allow you to present your offer in an aesthetic and converting way, provide information about your company, motivate purchases, and also ensure continuous contact with the brand.
Furthermore, websites will also allow you to create the desired image of your business online. Websites act as a digital business card that customers can open at any time from any Internet-connected device. Remember: as you are seen, so you are judged.
At the same time, websites allow you to expand your business activities and reach customers worldwide. If you don’t focus solely on the local market, with a website, you will be able to reach an incomparably larger number of customers and significantly increase the profitability of your business!
We will create a modern online store for you!
It is also worth mentioning that having websites allows companies to carry out thoughtful and extensive marketing activities. This includes positioning activities (SEO), i.e., choosing the right keywords, optimizing websites, AdWords campaigns, displaying ads on social media, Google Maps, and search results, as well as e-mail marketing and competitiveness in the industry. Owning a domain and website allows you to coordinate and concentrate all marketing activities within your website.
All of this means that traffic generated in Google Ads, on Facebook or Instagram, can be easily redirected directly to your website. With SEO activities, you will be able to increase the organic visibility of your business in Google search.
Content marketing campaigns will allow you to gain the trust and loyalty of your customers, and as a result, generate more sales. It is also worth mentioning that having websites allows companies to increase their visibility in the local market. This is due to positioning in Google Maps.
The website will work for you all year round, 7 days a week, 24 hours a day. A properly designed and executed website can become your best salesperson and ambassador for your business.
Do you already have a website, but it is not generating satisfactory sales? We will carry out sales optimization on the website for you!
Does having websites make sense in the age of social media?
Of course, having websites makes sense! Even when a company is present on social media!
Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn… The number of social media platforms keeps growing. Today, companies face a serious dilemma – which social media platform to use for marketing activities? Where should they be and where does it not make sense to appear?
Splitting attention and time across numerous social media channels means companies can’t allocate enough time to effectively manage each of these platforms. Therefore, it’s essential to select the two most crucial channels for reaching potential customers.
The choice of a social media profile should be based on verifying the presence of the target audience on social media. Carefully determine which social media platforms your customers are active on. Then, limit your choice to one or, at most, two channels where the target audience remains the most active. Being everywhere doesn’t make sense.
Returning to the core question – does having websites make sense in the age of a vast number of social media platforms? Recall the story of Nasza Klasa, a Polish social media platform. Almost every Pole had an account on it one day, only to switch to Facebook almost overnight. A similar fate can happen to any social media platform. All it takes is significant competition or a decision from the platform to limit its operations or shut down completely. History teaches us that such cases have occurred before, so why should we assume it won’t happen in the future?
Another aspect favoring the ownership of a website and not focusing all content marketing efforts exclusively on social media platforms is that we are not the sole owners of the content we publish on social media. This means we voluntarily agree that Facebook, Twitter, or YouTube has control over the materials we upload.
Moreover, modern content filtering algorithms in social media are ruthless. They can automatically ban any content, corporate profile, or individual based on certain assumptions, which may turn out to be incorrect in reality. This, in turn, means that companies conducting activities on social media accept the possibility of complete censorship of their actions. This leads to various problems, particularly in challenging or controversial industries to which social media platforms are particularly sensitive. Such industries include finance, law, pharmaceuticals, or aesthetic medicine.
As you can see, websites are currently the only safe and fully autonomous refuge for companies operating on the internet. While social media platforms allow for effective outreach to thousands of potential customers, remember that you will always be a guest there, who can be removed overnight. Importantly, the visibility of your advertisements or organic actions can be artificially limited. For this reason, it is much safer to build your own place on the web in the form of a website.
Order effective PPC campaigns in Google Ads now!
Web design in 2021. What makes a good website?
Creating a website is about providing users with the best possible experiences. A good web design should be based on several key principles.
We design only websites and online stores that are tailored to the specific nature of the business or industry our clients operate in. Our graphic designs also take into account the needs and expectations of their audience.
Web design must be preceded by a thorough audit. Determine, either independently or in collaboration with us, whether specific solutions will achieve the intended goal, whether a particular website project will cater to your target group of customers or contractors, and whether it will align with your brand’s visual identity and communication.
All of these aspects are extremely important and should not be underestimated. At Solv Interactive, we attach great importance to accurately and methodically identifying the needs of our clients. We design websites that meet the expectations placed on them. These expectations include generating sales, establishing a professional online image, and effective SEO and customer engagement.
So what makes a good website? Our years of experience and current activity allow us to state with certainty that a good website should primarily focus on the audience and their expectations.
What use is a beautiful and functional website if it completely misses the tastes, needs, and habits of your potential customers? In that case, they will leave your website as quickly as they arrived.
That’s why we will design your website according to the profile of your business. This means that our experts will create a website for you that meets the specific business objectives of your company. Solv Interactive will tailor the design and implemented technologies to your needs and your audience’s expectations.
Discover the websites we design at Solv Interactive. Get to know our past projects. Browse the sample websites and online stores we’ve created for our clients!
A common mistake made during website design is focusing too much on an overly elaborate form, which, while usually attractive and attention-grabbing, does not meet business requirements and is not intuitive or user-friendly for the target audience.
First Impressions Matter
Keep in mind that online, you only have 5-10 seconds to capture the audience’s interest. Internet users are very impatient and dislike it when their attention is consumed by unnecessary graphic elements. Therefore, a website template must be simultaneously clear, aesthetic, and functional. You probably don’t want your potential customers to run away from your website in a hurry due to its complexity, right?
Website design should also take into account unique and engaging content for the audience. This content should be benefit-oriented and properly optimized for SEO. This optimization should be preceded by a thorough analysis of keywords. Based on these keywords, phrases will be selected for the future positioning of your business online.
Conversely, content that is benefit-oriented can form the basis for the sales success of your website. Good content can dramatically affect how the website is perceived. Consequently, it will make the right impression on potential customers. At the same time, remember that the content published on the website must be unique. Even partial plagiarism can significantly reduce the website’s visibility in search results. Moreover, plagiarism can also have legal consequences.
For this reason, it is truly worthwhile to invest in high-quality content and entrust its creation to experienced copywriters. They will ensure that the content on the website is appealing to both potential audiences and search engine algorithms.
The Most Important Thing Is UX (User Experience)
In recent years, website designers have increasingly focused on users and their needs. It is essential to ensure that you provide users (your potential customers) with the best possible impressions and experiences during their interactions with your website.
Even the best websites or online stores will not generate sales and user inquiries if they are not properly adapted to their needs, expectations, and habits. Internet users want to feel comfortable and secure.
User Experience (UX), which relates to users’ impressions of interacting with digital products, is influenced by many factors. In the first moments of a user’s interaction with a website, various feelings will arise—positive or negative. The role of web designers is to ensure that the user’s interaction with the website is pleasant, fast, and intuitive.
Good UX guarantees effective conversion and a positive brand image in the eyes of consumers. Therefore, websites must be designed in a way that considers the expectations of their users. Good User Experience consists of several fundamental aspects.
Target Audience
The most crucial foundation upon which we design websites is determining the type of users who will visit them. This also involves understanding their needs and habits. You can assist us in this task by providing detailed information in the brief we use as a starting point for our projects.
Once you have identified the target audience for your future website, the next step is to specify what user problems you want to solve through the website. The third principle guiding our website creation process is defining the value that your services or products offer to your customers.
These three pillars enable our agency to create the best online stores and websites for you. Check out our previous website projects to see our work!
WordPress, Joomla, and Other CMS Systems: What Are They?
Let’s start from the beginning and define what a CMS (Content Management System) is. It is a content management system for websites. This software allows for easy management of a website, content publication, as well as updating and expanding a web service.
In short, a CMS system enables simple and intuitive website creation, maintenance, and modernization for individuals who do not possess specialized knowledge in website development. All actions can be conducted through a convenient and intuitive interface, eliminating the need for programming skills on the part of the website administrator.
Some of the most popular PHP-based CMS systems include WordPress, Drupal, Joomla, Prestashop, and Magento. Websites created in Python are often built with Django CMS, while those developed in Node.js may use Strapi, Ghost, or KeystoneJs.
Our projects are typically based on the most popular and user-friendly CMS systems, such as WordPress, Prestashop, and Magento. These platforms allow for the creation of responsive online websites that seamlessly cater to the needs and expectations of both desktop and mobile users.
Entrust your website design project to our specialists. Get to know the Solv Interactive team!
Which CMS System Will Suit Your Needs
The choice of a CMS system for your website should not be arbitrary. If you want to approach the construction of your online service correctly, it is necessary to align the engine with your needs, the specific nature of the industry, and the expectations of future website users.
First and foremost, consider whether your company’s success in the online space even requires a content management system. Although such a system significantly reduces the time needed to manage a website, there are still websites that do not use a CMS. These websites may not need a content management system. This is because they are simple brochure websites that do not require frequent updates or are maintained by individuals with the necessary expertise.
The absence of a content management system also helps reduce the risk of a massive hacking attack targeting popular content management systems. Therefore, it’s worth carefully considering whether to base your website design on a CMS or not.
However, it must be acknowledged that in the vast majority of cases, websites rely on content management systems. The most popular among them is WordPress, which powers over half of all websites. The second most popular system is Joomla. In the case of e-commerce websites, the best and most popular content management systems are Magento, Prestashop, and WooCommerce (which is based on WordPress).
Why Are WordPress Websites So Popular
There are several reasons for this situation. One of them is the highly developed community centered around this system. A large community also guarantees access to advice and support.
The pillars of WordPress’s success and immense popularity also include its exceptional intuitiveness and user-friendliness. It is by far the easiest tool for creating and managing websites. It allows you to independently set up and maintain your site.
At the same time, thanks to WordPress, you can easily and efficiently optimize content both in terms of user experience (UX) and search engine optimization. Websites based on the WordPress engine can make use of countless free plugins, themes, and tools. Thanks to such add-ons, managing the website becomes even simpler and more effective.
However, the numerous advantages do not mean that WordPress is free from disadvantages. Among them is the high risk of a hacking attack, which is a result of the global popularity of this system. Therefore, it is necessary to skillfully secure the website against threats.
Realizations
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Why Choose Us?
We are a company that has already completed many projects, ensuring that we are experts in our field. However, our experience is always coupled with continuous development and staying updated with the latest trends and innovations. This combination allows each of our projects to meet even the most demanding expectations. Furthermore, we pay special attention to code quality, aesthetics, and the refinement of even the smallest details to ensure high-quality websites. Each of our websites is responsive and prepared for faster and more effective positioning. Additionally, they are easy to operate and intuitive, increasing your efficiency and saving you time when adapting to a new system.
Building lasting relationships with clients is also important to us. We facilitate communication, provide advice, and offer assistance in case of technical issues.
We understand that we have set the bar high, but this only motivates us to continue working hard and, most importantly, to meet your needs. Give us a chance, and you’ll see what sets our websites apart!
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