Are you wondering how to make your websites visible to potential customers? Are you investing in online advertising but feel like you’re burning through your marketing budget with little to show for it?
Maybe it’s time to create a modern, responsive, and aesthetically pleasing website? One that will become your business’s online showcase? Read our comprehensive guide on how to approach website design, development, and subsequent SEO to avoid regrettable outcomes!
- Sebastian Kardyś
- CEO, Digital Marketing Konsultant Od blisko 10 lat pomagam firmom w rozwoju, z wykorzystaniem możliwości, jakie daje internet. Jestem założycielem trzech marek działających na polskim rynku, a w trakcie swojej kariery miałem okazję pracować i doradzać takim markom jak: Big Activ, Schneider Electric, Alstom, Librus, Politechnika Śląska, TSR Poland, Axell Group, Gerlach, Uber czy Almatur i jeszcze wiele innych :). Aktualnie mocno zaangażowany w nowy start up z europejskimi aspiracjami.
- January 2, 2023
CEO, Digital Marketing Konsultant
Od blisko 10 lat pomagam firmom w rozwoju, z wykorzystaniem możliwości, jakie daje internet. Jestem założycielem trzech marek działających na polskim rynku, a w trakcie swojej kariery miałem okazję pracować i doradzać takim markom jak: Big Activ, Schneider Electric, Alstom, Librus, Politechnika Śląska, TSR Poland, Axell Group, Gerlach, Uber czy Almatur i jeszcze wiele innych :). Aktualnie mocno zaangażowany w nowy start up z europejskimi aspiracjami.
- January 2, 2023
Spis Treści
| Your business can’t do without a good website
The online presence of a website has been gaining strength in almost every e-commerce industry. A free market and widespread access to information mean that consumers now primarily search for products and services through the Internet via a website.
The pandemic has also accelerated the creation of websites, motivating even Internet-skeptical companies to develop their own websites and meet customer expectations.
Responsive websites are now essential and, in most cases, the centerpiece of their online activities. Currently, a website is an indispensable element of any well-developing business.
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An online service (website) will allow you to present your offer in an aesthetic and conversion-oriented manner, provide information about your company, motivate customers to make purchases, and maintain constant contact with your brand.
Moreover, a website will help you create the desired image for your business. Websites act as a digital business card that customers can access at any time from any device connected to the Internet.
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It’s worth mentioning that having websites for businesses enables various marketing activities. These include search engine optimization (SEO), content marketing, displaying ads on social media, Google Maps, and search engine results, as well as executing email marketing campaigns.
All of these strategies allow you to efficiently direct traffic generated through Google Ads, Facebook, or Instagram directly to your website.
Meanwhile, content marketing campaigns will help you gain the trust and loyalty of your customers, leading to increased sales.
A website (web pages) will work for you all year round, 7 days a week, 24 hours a day. A well-designed and executed website can become your best salesperson and ambassador for your business.
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| Which social media platforms are best for your business?
The choice of a social media profile should be guided by verifying the presence of your target audience on social media platforms. It is essential to accurately determine which social media platforms your customers are active on.
Another aspect that supports having your own website and not concentrating all content marketing efforts solely on social media platforms is the fact that we are not the exclusive owners of the content we publish on social media. This means that we voluntarily agree to let Facebook, Twitter, or YouTube have control over the content we upload.
As you can see, websites are currently a secure and fully autonomous space for businesses operating online. While social media platforms effectively allow you to reach thousands of potential customers, remember that you will always be a guest there. Importantly, the visibility of your ads or organic efforts can also be artificially restricted! For this reason, it’s much safer to build your own online presence in the form of a website.
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| Web Design – What Makes a Good Website?
Creating websites also involves trends that, in 2022, are primarily focused on providing users with the best possible experiences.
Web design must begin with a thorough audit. Determine – either independently or in collaboration with us – whether specific solutions will achieve the intended goal or whether a given website project will cater to your target audience.
In our agency, we place great emphasis on methodically identifying the needs of our clients. We design responsive websites that meet their expectations, even on mobile devices.
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We will design your website in line with the profile of your business. This means our experts will create a website that aligns with the specific business goals of your company.
Discover the types of websites we design. Explore our previous projects.
In building websites, nothing is straightforward, and a common mistake is to focus excessively on overly intricate design.
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| The first impression is important.
Keep in mind that you have only 5-10 seconds to capture the viewer’s interest online. Internet users are very impatient and don’t appreciate their attention being consumed by unnecessary visual elements.
Conversely, framing your content in a language of benefits can be the cornerstone of your website’s sales success. A website with good content has the power to drastically impact user perception.
For this reason, it’s truly worth investing in quality content and entrusting its creation to experienced copywriters.
| The most important thing is UX (User Experience).
For the past several years, web designers have been increasingly focusing on users and their needs. It’s essential to ensure that you provide users with the best possible experiences during their interactions with your website.
User Experience (UX) – the impressions users get from interacting with digital products – is influenced by numerous factors. In the first moments of a user’s encounter with a website, various feelings, positive or negative, will arise.
Good UX is a guarantee of effective conversion and a positive brand image in the eyes of consumers. Creating websites, designing and building them to ensure they are good websites, is a demanding task that requires the assistance of specialists.
| Target audience
The most crucial pillar on which we design websites is determining the type of users who will be visiting them.
Once you have identified the user group for your future website, the next step is to specify the problems you want to solve for users through the website. The third premise on which we create a website is defining the value your services or products provide to customers.
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| CMS Websites. What’s it all about?
A Content Management System (CMS) allows for easy and intuitive website creation, maintenance, and updates for individuals without specialized knowledge in web development.
Some of the most popular PHP-based CMS systems include WordPress, Drupal, Joomla, PrestaShop, and Magento. Websites created using Python are typically built using Django CMS, while those written in Node.js use platforms like Strapi, Ghost, and KeystoneJs.
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| Which CMS system will be suitable for your case?
At the very beginning, consider whether you even need a content management system for the success of your online business. Although such a system significantly reduces the time required to manage a website, there are still websites that do not use a CMS. A website of this kind may not require a content management system.
However, it must be acknowledged that in the vast majority of cases, websites are built on content management systems. The most popular one by far is WordPress, powering over half of all websites. Joomla is the second most popular system. As for e-commerce, the best and most popular content management systems are Magento, PrestaShop, and WooCommerce (which is based on WordPress).
| Why are WordPress websites so popular?
There are many reasons for this state of affairs. One of them is the incredibly extensive community centered around this website builder. Thanks to enthusiasts and professionals, you can easily find and implement your chosen plugins, themes, or other solutions to expand and base your website on.
Simultaneously, with WordPress, you can easily and efficiently optimize content on your site, both in terms of user experience and SEO. What is the cost of a WordPress website? Websites based on this platform can take advantage of countless free plugins, skins, and tools.
| Website hosting and domain. Don’t underestimate them!
Websites cannot exist without both a domain and hosting. A domain is the unique internet address of a website, under which it is accessible on the internet and by which users can search for it. Hosting, on the other hand, is the place where the files of the website are stored.
The proper choice of domain and hosting has a tremendous impact on optimizing a website for SEO and UX. Find out how to choose the right domain and hosting for your future website.
| How to choose a website domain wisely?
Below, we provide you with a few principles to make it easier for you to choose a website domain for your website.
Ensure your brand’s visibility online. Including your company’s name or brand in the domain name allows you to stand out from the competition and effectively maintain your image.
Keep the chosen website domain as short as possible. The domain should consist of one or two words.
The domain name itself is one thing. Pay attention to the appropriate choice of its extension. The extension, the suffix after the dot (.pl, .com, .it, and others), increases the credibility of your online presence and often enhances its prestige.
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|Website Hosting Price and Considerations
The choice of hosting where your website files will be placed is as crucial as choosing the right domain.
Poor hosting can lead to significant issues with the loading speed of a website. This, in turn, will drastically reduce traffic to the site, limit its visibility in organic search results, and cast a shadow on the conversion rate – making it an unsuitable choice for SEO hosting.
The longer a website takes to load, the higher the chance that a user will exit the page before it fully loads. This means your customer will leave your website and go to your competitors!
Complex websites are typically hosted on dedicated servers. In this solution, a website’s files are placed on a server owned entirely by one user. This provides greater security, more resources to use, and greater control over the allocated server.
| What is this whole SEO thing, and how to quickly optimize a website?
First, let’s understand how Google, the most popular search engine in Europe and the United States, works.
Search engine algorithms are nothing more than an extensive set of rules that the search engine follows when selecting a website’s position in the search results displayed in response to a user’s query.
Despite the ever-changing algorithms, Google’s main goal remains the same – to provide users with access to the most relevant and credible information available at that moment. This means that the entire website – from its structure and technologies used to its content – should be focused on user needs and expectations.
| Why should websites be optimized for search engines?
So, the SEO industry essentially boils down to activities with the characteristics of what’s known as reverse engineering. SEO professionals try to understand how the intricate algorithms of a search engine work by analyzing the actions and results they produce.
Websites that achieve high rankings on specific, carefully selected keywords are able to effectively reach potential customers at every stage of the sales funnel. This means that properly optimized websites can appear in response to user queries, including those who are just beginning to seek solutions to their problems.
SEO thus enables a significant expansion of a business’s reach.
| What influences a website and its position?
Even the best websites, crafted with artistry and in line with current trends, will not achieve business success if not properly optimized.
As mentioned, Google’s algorithms are an intricate machine consisting of numerous interlocking and complex rules that determine the ranking of search results displayed to users. Although the inner workings of these algorithms aren’t entirely known, we can identify the most important factors that influence the visibility and position of websites in the search engine results pages (SERPs).
| Responsiveness and Mobile-Friendly
For several years now, Google has been paying special attention to displaying websites that are mobile-friendly to users in the first place. Based on these recommendations, the Mobile First Design and Mobile First Index approaches have emerged.
Mobile First Design is an approach that prioritizes designing websites for mobile devices first and then for desktop devices.
On the other hand, Mobile First Index is the search engine’s approach to promoting websites that display correctly on mobile devices.
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| Graphic Design of the Website
Another important ranking factor is the graphic design that websites have. As mentioned earlier, it has a fundamental impact on User Experience and the quantity and quality of conversions.
| Page Loading Time
How quickly web pages load has a crucial impact on user comfort. In addition, the loading speed of web page resources is one of the more important ranking factors for search engines. This stems from Google’s core principles, which revolve around providing users with the best possible surfing experiences
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| Thin content i duplicate content
Thin content is a phenomenon where the amount of content is too low compared to the amount of code on the page. In other words, thin content occurs when websites lack an adequate amount of content.
On the other hand, duplicate content is nothing more than the act of plagiarizing materials from other websites. Such actions directly lead to the imposition of filters that limit a page’s visibility.
| How to optimize a website for search engines?
If you’re wondering whether it’s worth doing website SEO on your own, you should keep in mind that SEO is a demanding and time-consuming task, and its effects become visible only after some time.
The first step before initiating any marketing activities, including SEO, is to understand the specific characteristics of your target audience for the website. Based on this, you should conduct keyword analysis, perform an audit, and select the appropriate channels to reach potential customers.
Once on-site optimization (inside the website) is successfully completed, you can start optimizing the site off-site (external actions).
| Why is it worth entrusting website SEO to specialists?
If you don’t have the expert knowledge of SEO or the time to handle it, take advantage of our experts’ support! Call or write to us, and we’ll take care of optimizing your website in Google.
Handing over the task of website SEO to experts will give you access to professional tools, making the optimization process much more efficient.
| 6 Best External Link Building Practices for SEO
Do you want your website to rank higher on Google? Focus on external link building. Let’s discuss what external link building is, why it’s worth using, and what are the best practices you can leverage.
When should you acquire links in SEO?
External links are references that direct users to other websites. At first glance, redirecting users to other websites might seem counterintuitive, but external link building has its advantages, so it’s essential to incorporate it into your SEO strategy.
What is an external link building strategy? It’s nothing more than a process of adhering to the best link building practices designed to benefit your website in search results. A well-thought-out and implemented external link building strategy provides an opportunity for your content to appear in the rankings.
4 Benefits of External Linking
Linking to external websites can be a great way to get your content noticed. However, if not done correctly, you might miss out on some of the benefits:
Enhances Credibility: External linking increases your credibility. By referring your readers to other reputable sources, you provide evidence of your claims, which boosts your authority. External linking is like citing sources in academic papers, demonstrating that your content is based on credible references and research.
Improves SEO: External links enhance your website’s visibility in search engines, helping Google determine the relevance and quality of your content. High-quality websites often link to other high-quality websites. When you include a link to a relevant and authoritative source, Google uses it to validate the subject matter of your website.
Facilitates Networking: Other websites that you link to can recognize these external links, potentially leading to backlinks from them in the future. This is an easy way to reach audiences, build relationships, form partnerships, and showcase your content to people who are likely interested in what you have to say.
Enhances User Value: Linking to other sites allows you to reinforce your content without repetition. This is valuable because it avoids duplicate content issues. If a user clicks on one of these links, they are taken to another webpage where they can explore the topic in more depth. This strengthens your brand as an authoritative source, and users will associate you with informative content.”
| Best Practices for External Linking
According to Google, external linking is one of the factors considered in search results. So, how can you use external linking correctly?
- Link to Relevant, Trusted Sites
The first thing to remember is that it’s not enough to simply insert a link anywhere on your website. When adding external links, make sure they lead users to valuable and thematically related content, such as statistics, infographics, or videos that answer their questions. If external links come from websites with similar themes, the algorithm better understands their significance, which leads to better rankings in SERP.
When linking to external sites, ensure that they are trustworthy. If the link leads to pages that promote clickbait or lack substance, Google won’t be able to determine if the site has any value for users. You’ll lose their trust and harm your ranking in the process. The best thing to do in this case is to use nofollow tags to let Google know not to associate your site with that particular site if possible.
With over 60% of searches taking place on mobile devices, it’s essential that your website is responsive. Besides providing your users with a good experience while reading content, optimizing your site for mobile speed will earn your website extra SEO points
2. Use Anchor Texts Correctly
Look at a practical example of use:
We have an article on our blog about the costs of creating a website. You can click here to read it.
The word ‘here’ is the anchor. Such an anchor is essential for search engine bots to read content on your site and its connections. However, using the word ‘here’ as an anchor text doesn’t give bots any clue about the content within the article.
Instead, a better approach would be to write: ‘On our blog, there’s an article about how much a website costs?’ This way, it’s easier for users to click the link, knowing it’s a link. More importantly, we now have an anchor on ‘how much a website costs,’ so search engine bots also ‘see’ the link and consider the anchor text when determining what’s on the linked page.
Therefore, use descriptive keywords in your anchor text when directing a user to another page. Ensure that the link looks natural, clear, and is helpful to the reader. However, it’s better not to embed the anchor text in the text but to separate it.
How? Look at the example:
| Read in the developer’s materials: SEO guide.
3. Include Only Helpful Links
How many external links should you use in your text? Unfortunately, there’s no one-size-fits-all answer. Don’t overwhelm the user with too many links, whether they are external or internal. Your goal is to provide your audience with the best content consumption experience. You can have as many external links as you want, as long as adding them makes sense.
- Don’t Link to Your Competitors’ Websites
If you’re competing for the same keywords, you shouldn’t link to top-ranking websites. Instead, link to sites that add value to your content, such as those containing general information. So, if you want to rank high for the keyword ‘best cat scratchers,’ don’t link to a website that already ranks well for it. Instead, consider linking to a video showcasing the product on the manufacturer’s channel.
- Conduct a Link Audit
Check your content for broken or outdated links quarterly. This is important because if your audience encounters such external links in your content, it can damage your credibility. You can use tools like Ahrefs or browser extensions, or even WordPress plugins for this purpose.
- External Links Should Open in New Windows
Your external links should open in new windows. Why? It gives users more control while navigating your site. As a result, the audience can continue reading your article while simultaneously browsing the information from the external link without losing access to either.
Build an Effective External Linking Strategy
High-quality external links on your website provide users with more content and help build your authority. If you do it right, external linking can improve your SERP ranking. So, use these tips and let external links work in your favor.”
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